SErenity house VIDEO, SOCIAL, BLOG, & EMAIL Campaign

I concepted, wrote, and co-directed the “End Overdose” campaign for Serenity House, a nonprofit dedicated to treatment, education, and reducing stigma around addiction. To expand their outreach, I developed a cross-channel campaign — including video, social, print, email, and blog content — designed to connect with potential clients, family members, and donors on a human level.

The core message emphasized that addiction and overdose can affect anyone — our neighbors, coworkers, family members, and friends. By using a bold, blue-driven visual tone and compassionate, honest storytelling, the campaign encouraged understanding, empathy, and urgency around overdose awareness and prevention.