RECOVERY ON WATER (ROW) WEBSITE REBRAND, ANNUAL REPORT,
& CREATIVE COMMUNICATIONS
I led a full rebrand of the Recovery on Water website, transforming it into a clearer, more intuitive, and fully mission-aligned digital experience. This included simplifying site navigation, improving the user journey for both new and returning members, and rewriting all copy to better highlight ROW’s programs, community, and impact.
Beyond the website, I created and designed ROW’s Annual Report, bringing together storytelling, impact data, and member voices in a cohesive visual narrative. I also produced print materials, including brochures and program one-sheets, and supported updates across fundraising platforms to ensure consistent messaging and a smoother donor experience.
My work helped unify ROW’s brand presence across digital and print touchpoints — making it easier for members, supporters, and new visitors to understand the mission, get involved, and feel connected to the ROW community.
