HINSDALE NURSERIES SOCIAL, DIGITAL & TRADITIONAL CAMPAIGN
I developed, wrote, and co-directed the “Express Yourself” campaign to help Hinsdale Nurseries attract a younger audience while continuing to make existing customers feel valued and at home. The campaign injected color, personality, and artistic flair into the brand — connecting the creativity of personal expression with the creativity found in flowers, plants, and nature.
The result was a fresh, welcoming visual language that invited people to see gardening as both self-expression and self-care — keeping the nursery’s long-standing trust while opening the doors to new generations of growers.
